Performance Marketing Manager (Paid Social)
Unity
Company Description:
Unity is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices.
The company’s 1,400+ person research and development team keeps Unity at the forefront of development by working alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators were downloaded more than three billion times per month in 2019 on more than two billion unique devices. For more information, please visit www.unity.com.
Job Description:
Unity Technologies is seeking a Performance Marketing Manager to support our B2B Account-based marketing efforts through paid media channels, ultimately helping drive revenue and impacting the bottom line.
You are an individual who is an expert in paid media campaign management (Facebook, LinkedIn, Instagram, Programmatic, etc), understand the role of each content type and format at different stages of the buying cycle, and breath data to optimize performance. Ideally, you’ve have proven experience in working closely with product marketing, web teams and media partners at delivering high-quality leads or transactions that turned into revenue. You will be a core member of our Performance Marketing team.
Responsibilities:
- Manage, execute, and optimize digital ABM paid media campaigns (end-to-end) across designated strategic verticals to achieve required bottom line outcomes
- Responsible for key metrics (cost per qualified lead, MQL volume, lead quality, and TAL penetration) for designated strategic verticals
- Lead experimentation initiatives within our global paid media ecosystem, by identifying opportunities for improved engagement and conversion rates, channels and other relevant areas that impact bottom line performance
- Collaborate closely with Performance Marketing team, Product Marketing, Demand Generation, and other teams to ensure the delivery of key ABM and other performance campaigns
- Collaborate closely with our Web, Brand & Design, and Analytics teams to execute towards improved performance
Requirements:
- BA/BS degree with experience in Digital Marketing and paid social campaign management
- Excellent understanding of Facebook, LinkedIn and Twitter ads
- Successful track record of executing, measuring, and delivering on digital marketing performance metrics
- Outstanding project management and stakeholder management skills
- Great attitude towards working in a collaborative and cross-functional environment with a large number of teams
Benefits:
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