Program Lead


Menlo Park, CA
Mar 26

Company Description:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Job Description:

The Facebook Reality Labs (FRL) group brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building tools and experiences that make people feel closer together in Augmented Reality (AR) and Virtual Reality (VR). We are looking for an experienced Program Lead to join the FRL Creative Team - the team that creates integrated campaigns across paid and owned marketing channels to ensure consistent brand voice.This leader will be responsible for delivering our multi-market integrated advertising for the Oculus brand. The program team manages all activity that we expect to drive our business and creative objectives, up to and including a liaison role with our various agency partners. You will be responsible for leading and developing a team of program managers.


  • Lead the full program team for Oculus, including direct reports in both the U.S. and global markets.
  • Create strong partnerships with Integrated Marketers, International Marketers, Channel Leads, Product Marketing Managers, internal creative teams and external agencies.
  • Partner with the Oculus Marcom Director for creative needs across the full marketing plan.
  • Orchestrate how creative projects fit within the wider business portfolio through the lens of objectives, impact, risks and resources.
  • Prioritize competing needs with good reasoning and viable solutions across multiple teams and projects.
  • Build and optimize systems, tools and standards that improve creative production within the organization.
  • Coordinate the wider team to ensure successful communication and delivery of various marketing launches.
  • In partnership with Integrated and International Marketers, manage agency relationships for large scale integrated creative campaigns.
  • In partnership with Channel Leads, manage the development of always-on programs that exist outside of a campaign framework.
  • Manage workflow for inbound and outbound projects, integrated production budgets and approvals, requirements for strategic sourcing and procurement, and the development of high-quality assets, often with tight deadlines.
  • Maintain brand integrity across all project deliverables, working closely within Design, Legal and Product guidance.
  • Mobilize the team towards forward progress, action, and results by anticipating needs and removing obstacles.


Minimum Qualification

  • 10+ years client-facing experience within a creative agency, large production studio and/or client-side in a digital product marketing company.
  • Experience in cross-functional collaboration, organizational design and systems planning.
  • Creative operations experience in setting priorities, problem-solving, multi-tasking, and negotiation.
  • Experience in creative planning and development, production, editorial, finishing and delivery/trafficking.
  • Experience across major creative channels and large-scale integrated creative campaigns. This may include but not be limited to: live action, programmatic digital delivery, social, influencer, CRM, web/ecommerce media integration and/or animation workstreams.

Preferred Qualification

  • 12+ years client-facing experience within a creative agency, large production studio and/or digital product marketing company.
  • Experience with additional creative channels. This may include but not be limited to: print, out of home and/or experiential workstreams.
  • Experience working with a large, global tech company.
  • Experience working as a cross-functional manager within a fast-paced, often ambiguous, start-up environment.




Menlo Park, CA



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