Director of Growth
IMVU
Company Description:
Based in Silicon Valley, Together Labs (formerly IMVU Inc.) is a leading technology company dedicated to empowering people to connect, create and earn in virtual worlds. Together Labs' products represent the changing landscape of social interaction and redefine human connection. With IMVU, the world's largest avatar social platform and a top-5 grossing app in the App Store, millions of users can customize their characters through a growing catalog of 50 million community created items and explore over 400,000+ destinations to connect to each other. Setting the standard for the use of digital currencies in the metaverse, VCOIN unlocks the full potential of virtual economies and solves the unmet need for easy and secure global peer-to-peer payment. Currently in development, WithMe is a new mobile platform that empowers social connection through shared experiences in virtual spaces.
Founded in 2004 and based in the heart of Silicon Valley, Together Labs is led by a team that's dedicated to pioneering the virtual reality industry. Together Labs is backed by venture investors Menlo Ventures, Allegis Capital, Bridgescale Partners and Best Buy Capital.
Together Labs (formerly IMVU) has been recognized frequently as Best Place to Work in the Silicon Valley.
How To Apply
- Please try out our core product before you apply. We'd like you to understand our products and have some understanding of our customers.
- Please include a cover letter. Make sure to discuss why you are interested in learning more about Together Labs.
Job Description:
The Director of Growth will play a visible role in driving the strategy and execution on paid and organic growth campaigns across the full spectrum of Together Labs properties. The ideal candidate is extremely data driven and has a proven track record of planning, buying and optimizing ROI performance on multi-million dollar budgets through multiple channels. Passionate about growth marketing, the Director of Growth is also comfortable being hands-on as well as managing the team to help with execution. In the role, the ideal candidate also thrives in a fast-paced, entrepreneurial environment.
Responsibilities:
- Develop, prioritize and implement Paid and Organic marketing strategies for multiple properties
- Scale and grow various paid and organic channels including Facebook, Instagram, Snapchat, TikTok, Google, DSP, CTV, Retargeting, word of mouth and Search (SEM, SEO, ASO)
- Manage and optimize a multi million dollar budget to hit CAC and ROI goals.
- Lead forecasting and tracking for all acquisition marketing channels
- Collaborate well with internal and external teams to ensure timely deliverables on projects
- Manage creative testing schedule to drive improved campaign results
- A/B test new and unique ideas based on a deep understanding of data to improve conversion rates, CTR, CPA, ROI and other success metrics
- Optimize every step of the user journey and onboarding funnel to improve performance
- Self-starter, creative thinker, and problem solver who is able to self-prioritize and multi-task
- Deliver timely campaigns and reporting using outlined metrics. Track and analyze leanings and turn those into recommendations and actionable insights
- Player/coach: hands-on as well as managing/mentoring a small team to help execute campaigns
Requirements:
- Bachelor's degree in Business, Marketing, Statistics, Mathematics or related quantitative field
- 7+ years of growth marketing experience (customer acquisition, user acquisition, growth hacking)
- Experience in managing, growing and mentoring a team
- Strong experience in building a growth hack program
- Experience analyzing A/B and multivariate results for campaign performance
- Strong analytical, organizational, communication and interpersonal skills
- Strong Excel and PowerPoint skills; SQL & data visualization tools experience a huge plus
- Highly motivated self-starter with the ability to work efficiently with minimal supervision
- Experience working with tools like Tableau, Appsflyer and Leanplum is a big plus
- Prior experience in managing mobile growth channels for a consumer app is preferred
- Prior experience with CTV (OTT) campaigns a plus
Benefits:
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