Head of Digital Marketing, AR

Facebook

Full-time
Product
Menlo Park, CA
Apr 5

Company Description:

The Facebook Reality Labs group brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building the tools and experiences that make people feel closer together. This includes Oculus and Portal products, Augmented Reality (AR) and Virtual Reality (VR).

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Job Description:

We are seeking a Head of Digital Marketing  to join our newly formed AR marcom team. The Head of Digital marketing will lead digital marketing strategies and executions across social media, influencer, web and lifecycle marketing. They will be responsible for developing integrated digital strategy driving breakthrough and effective campaign work that builds our AR brand. Leveraging strategic and creative instincts to drive short and long-term business outcomes through full funnel digital strategies.

Our ideal candidate will unite ground breaking technology, culture and consumer insights and perspectives to drive digital work that’s innovative and distinctive. Leading and guiding a team of digital channel marketers to develop, test, and optimize channels. They should have a solid understanding of digital marketing across a multitude of channels including social, video, display, web, email, CRM and marketing measurement.

Responsibilities:

  • Lead and build digital creative marketing strategies focused on driving awareness, consideration and adoption across own channels.
  • Collaborate closely with partners throughout the Facebook Reality Labs organization and across Facebook, including Marketing Insights, Analytics, Product Marketing, Creative, Media, and International Marketing to deliver campaign strategy and execution of global digital marketing initiatives.
  • Champion and steward marketing processes with the team and cross-functional partners: from concept, launch, iteration and optimization, ensuring we are launching our programs seamlessly, and to the highest impact.
  • Grow and develop a cross-functional team of digital marketing managers across a number of different channels.
  • Manage the strategy and execution of social channels and web properties.
  • Guide and develop acquisition and nurture campaigns that build and deploy multi-channel lifecycle marketing campaigns, including nurture and cross-sell programs.
  • Build an influencer marketing program that helps drive awareness and engagement with the brand and products.
  • Collaborate with paid media team to design integrated paid strategies and tactics.
  • Manage and track campaign budgets across external agencies and internal cross functional teams.
  • Lead strong relationships with internal creative partners and external agencies to create innovative and differentiated digital content.
  • Identify and build consumer and cultural insights to build digital strategies that can run globally.
  • Manage global collaboration for campaigns with regional marketing counterparts.
  • Present to marketing leadership, cross functional leadership, and Product leadership team. Lead escalation of particularly risky, complex, innovative, or significant marketing program concerns or blockers with leadership.
  • Synthesize learnings into actionable insights to shape plans and report best practices with cross-functional teams. Measure program impact and effectiveness of creative, segmentation, and channel.
  • Create and identify key new digital marketing strategies that not only drive interest and capture new customers, but sustain existing long term relationships.
  • Build a diverse and an inclusive environment across the team, models inclusive behaviors, and holds managers accountable for ensuring the same.

Requirements:

Minimum Qualifications

  • 10+ years of experience in digital strategy and media working for consumer brands delivering digital marketing campaigns that have had an impact on culture and spanned a diverse mix of digital channels and touchpoints (social, web, email, video, paid).
  • 6+ years experience developing and driving insight-fueled digital marketing communications strategy and plans at an agency or consumer brand.
  • Understanding of all digital platforms and trends, including measurement and analytics tools.
  • Experience working across international markets building global strategies.
  • Experience building, growing, and coaching teams.
  • Experience interpreting and deciphering quantitative and qualitative data and distilling the insights that unlock creative marketing platforms and programs.
  • Experience prioritizing and ensuring key initiatives move forward, managing multiple priorities at the same time, and working with many different internal and external teams.

Preferred Qualifications

  • Bachelor’s degree.
  • 12+ years of experience in digital strategy and media working for consumer brands delivering digital marketing campaigns that have had an impact on culture and spanned a diverse mix of digital channels and touchpoints (social, web, email, video, paid).
  • Experience working in cross functional and complex organizations, collaborating with creative, research, measurement and marketing channels counterparts, where influence as well as direct responsibility matter in equal measure.
  • Experience in consumer product categories and brands such as consumer technology, AR/VR technologies, fashion, entertainment or culture brands.
  • Experience delivering global culturally driven consumer centric marketing campaigns.

Benefits:

N/A

Location:

Menlo Park, CA

Salary:

N/A
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